A call centre installs new chairs while researchers watch the staff. Calls handled per hour rise. A month after the researchers leave, the figure is back to its old level although the chairs remain. What best explains the rise?
- If the chairs caused the rise, it should have lasted, because the chairs are still there.
- What changed was the presence of the researchers and the attention given to staff.
- A change in behaviour due to being observed is the Hawthorne effect.
Answer: The Hawthorne effect, not the new chairs.