Psychology A2 · Consumer Psychology. The idea in plain words, the rules to remember, the mistake to avoid and a worked example, written and checked by Mega Lecture.
Store design is the part of the shopping environment a retailer can plan. The exterior has three parts: the storefront (sign, entrance, building front), window displays and landscaping (plants, paths, seating). The exterior gives the first impression and decides whether people come in.
The interior layout controls how shoppers move. A grid has long parallel aisles, a freeform layout has fixtures placed irregularly, and a racetrack has one main looping aisle past every department.
Layouts can also be tested in virtual stores on a screen. These give tight control and are cheap to change, but shopping with a mouse is not like walking round a real shop, so ecological validity is lower.
Mixing up freeform and racetrack. Racetrack has one fixed main path in a loop; freeform has no set path at all.
Answer: No. A freeform layout fits the owner's aim better than a grid.
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