Journalism and Mass Communication · Journalism skills. The idea in plain words, the rules to remember, the mistake to avoid and a worked example, written and checked by Mega Lecture.
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Broadcast news is heard or seen once, at the speed the newsreader sets. The listener cannot go back over a missed item, so the copy must be understood at first hearing. This is why broadcast news is written for the ear: short sentences, a conversational style, one idea in each sentence.
Radio depends on sound alone. It is cheap, fast and reaches people who cannot read. Television adds moving pictures, so the script must work with the visuals and add to them.
A bulletin is teamwork. The producer selects and orders the items and directs the team; the anchor presents the bulletin and links one item to the next.
Do not write a television script that describes what viewers can already see. The words should add what the pictures cannot show: names, causes, numbers and background.
Answer: 'The district education officer says nearly five million rupees will be spent on repairing 23 schools.'
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