An exponential function y = ax has the variable in the power. Its graph passes through (0, 1), is always above the x-axis and has the horizontal asymptote y = 0. It rises if a > 1 and falls if 0 < a < 1.
The logarithmic function y = loga x is its inverse, so its graph is the reflection in y = x. It passes through (1, 0), exists only for x > 0 and has the vertical asymptote x = 0.
Growth and decay models have the form A = A0ekt. To find a time, isolate the exponential and take ln. Some equations have no algebraic method, so use a graph.