The gradient of a curve changes from point to point. To find it at one point, take a chord from that point to a nearby point and move the second point closer and closer. The value the chord gradient approaches is called a limit, and it is the gradient of the tangent there.
The derivative, written dy/dx or f′(x), is the function that gives this gradient for every x. It is also a rate of change: how fast y changes as x changes, in units of y per unit of x.
The sign of f′(x) tells you the direction of the graph: positive means going up from left to right, negative means going down.