You are writing a speech to persuade classmates to join a first aid course. A leaflet says: the course began in 2015; lessons are in Room 12; eight out of ten pupils who took it now feel able to help in an emergency. Which detail is most useful, and how could you develop it?
- Purpose: to persuade. Audience: classmates. You need a reason for them to join.
- The starting year and the room number are plain information. They persuade nobody.
- The ‘eight out of ten’ figure is evidence that the course works for pupils like them.
- Develop it with a result: knowing what to do means you could help a friend who is hurt.
Answer: Use the ‘eight out of ten’ detail, for example: ‘Eight out of ten pupils who took the course now feel ready to help in an emergency, so you could be the one who knows what to do when a friend is hurt.’