Percent means out of 100, so 35% = 35/100 = 0.35. Most questions become easy once you turn the percent into a multiplier. An increase of 12% means multiply by 1.12. A decrease of 12% means multiply by 0.88.
Percent change always compares the change with the original value, not the new one. To go back to an original value, divide by the multiplier.
For changes one after another, multiply the multipliers. Do not add the percents, because the second change acts on the new amount. The same idea gives growth over several years: multiply by the same factor once for each year.